Universal Writer & DAM

Sola Merlino pairs a multi-type, multi-model writing engine with the Ponmelli digital-asset catalog so every published post is grounded in a brand's own source content.

Six content types

The Universal Writer is a single engine that produces six distinct content types. Each type carries its own structure, scoring weights, and grounding behavior, but all share the same multi-model router and polish loop. For syndication, the social type does the heavy lifting; the others exist for adjacent SEO and content-network work.

The social type

The social type is the bridge between a brand's source assets and its publishing fleet. It takes one prompt and emits a tailored variant for each target platform, so the same idea ships as a tweet, a LinkedIn post, a Facebook update, an Instagram caption, a Reddit submission, a TikTok caption, and a Google Business profile post — each respecting that platform's own character limits, style, and hashtag conventions.

Per-platform adaptation

Every platform carries its own defaults. Twitter and TikTok favor short, punchy copy; LinkedIn leans professional and longer-form; Facebook and Instagram balance narrative with hashtags; Reddit prefers a conversational, community-aware register; and gmb (Google Business) posts follow local-business conventions. The engine applies the correct character limit, tone, and hashtag style per platform automatically from a single source prompt.

Brand-voice override

A brand can supply its own voice, which overrides the platform defaults. Where the platform style and the brand voice disagree, the brand voice wins — keeping output consistent with the brand's identity across every network while still honoring each platform's hard limits.

RAG grounding from the DAM

Output is grounded, not invented. The engine pulls source content from the Ponmelli DAM via retrieval-augmented generation, so each variant is anchored to the brand's real assets. This keeps syndication factual and on-message — legitimate distribution of a brand's own content rather than fabricated copy.

One prompt, per-platform variants

The operator writes one prompt; the engine returns a coherent set of per-platform variants. Each variant supports link-anchor injection for inserting destination links, and the engine applies learned style rules derived from prior human edits, so output drifts toward the brand's preferences over time.

Quality scoring

Each social variant is scored against three weighted dimensions. The composite score drives the polish loop and gives operators a consistent signal for whether a variant is ready to syndicate.

Model router

The Universal Writer routes generation across multiple models in a defined cascade: GLM → Gemini → Claude. Output runs through a quality-scoring pass and a polish loop, so weaker drafts are refined or escalated rather than shipped as-is.

1. Generate

   The router produces a draft, starting at GLM and cascading to Gemini and Claude as needed.

2. Score

   The draft is scored on Hook Strength, Platform Fit, and Engagement.

3. Polish

   The polish loop refines the draft against its score before the variant is finalized.

Ponmelli DAM

The Ponmelli DAM is the digital-asset catalog that feeds syndication. It is a SQLite asset store at data/ponmelli/assets.db holding 621 source assets, and it is the grounding source the social writer retrieves from. Its API surface lives at /api/ponmelli/* on port 44887.

Asset types

The catalog spans a range of asset types, each carrying its own format and downstream use.

Status lifecycle

Every asset moves through a controlled lifecycle gated by an operator approval queue, so nothing reaches publication without review.

Sola Merlino · social syndication + account automation · documentation generated 2026-06-27